公司简介

Company


陈宋品牌设计顾问(原陈绍华设计公司)创立于1992年,是中国最早成立的著名设计公司之一,以“Colorful & Smart|多元·智慧”为团队理念,围绕品牌核心,提供从品牌策略、品牌形象、品牌推广等一系列的整合设计推广服务。我们为众多国家项目和知名企业成功塑造与传播品牌形象,希望通过对品牌力、产品力、营销力的提升与重塑,为企业营商注入核心竞争力。

 

我们服务过的领域涵盖政府机构、房地产、金融、高科技产业、时尚服务业等众多行业,针对中国本土市场积累了丰富实效的品牌管理经验。公司以陈绍华、宋博渊两位合伙人为核心,并制定开放的合伙人机制,希望吸纳更多优秀人才加入陈宋,共同实现设计理想。


tmp-about

二十征程  辉煌铸就

Twenty-Years Journey Anvils Brilliance


 

陈宋品牌顾问前身为陈绍华设计,由中国著名设计大师陈绍华先生创办于1992年,是中国最早成立的设计公司之一。伴随中国经济的高速发展,服务过华润、万科、天虹、中国高铁、中国华信、三一重工等众多国内外知名品牌与企业,为中国品牌的崛起树立全新形象,北京申奥设计更成为我们作品中的里程碑。陈宋品牌顾问具备丰富的专业经验,以“品牌价值构建”、“品牌形象设计”为核心的整合设计与管理体系,令企业对品牌资产的创建与管理更为行之有效,助力企业通过品牌战略获得商业成功。

 

陈宋不以曾经定义自我,为品牌不断创造价值,就是陈宋的使命。

 

Founded in 1992 by Mr.Chen Shaohua and formerly known as CSH Design, C&S Brand is one of the earliest design companies in China. Along with the rapid development of China’s economy, C&S Brand team has partnered with many famous companies such as China Resources, Vanke, Rainbow, China high-speed railway, CEFC CHINA ENERGY COMPANY, SANY GROUP etc., and built up a brand-new image for domestic brands. The Beijing Olympics candidature logo represented a milestone in company’s history. C&S Brand is professionally veteran in brand design, creative culture and industrial design. From the brand to product, we have provided complete integrational services for many well-known Chinese brands to achieve their success.

 

C&S does not define itself with the past. The mission of C&S is to consistently create values for brands.



理性美学  智慧多元

The Aesthetics of rationality and the philosophy of multielement



C&S既是创始人的姓氏,又是“Colorful & Smart”的缩写,代表了“智慧 · 多元”的团队理念。因为我们知道,品牌的塑造绝对不只是简单的视觉呈现,更蕴涵了企业对于未来发展的战略思考,承载了品牌触达心智的价值内涵。我们通过“陈宋洞察”敏锐捕捉时代变革下品牌与商业模式的关系,并通过“品牌诊断”“焦点法则”等专业工具深层次挖掘品牌真正的价值所在,为品牌理念传播确立“品牌沟通的核心策略”。作为“中国品牌设计先行者”,我们藉以多年的设计优势,通过“品牌体验地图”“品牌触点设计”等专业工具,为品牌构建统一规范的“品牌体验系统”,从而使品牌核心价值在每个环节得以体现,为客户提供最高效、最优化的品牌设计管理解决方案。

 

陈宋不以风格定义自我,为客户创造不同的风格,就是陈宋的风格。

 

Being the acronym of the name of the founder himself, C&S also stands for “Colorful & Smart” that represents “wisdom and multielement” as the team concept. For we understand that the building of a brand is never a simple visualization, but a vehicle that holds up the strategic consideration for future development and delivers values to the mind. Through sharp observation we capture the rapport of brands and business patterns under the fast-changing world, and with professional tolls including “Brand Diagnosis” and “Focus Law”, we dig deep and excavate the true value of brands, establishing core strategies for disseminating ideas of brands.

 

As the “pioneer of China’s brand design”, we are successful in employing our time-honored advantages, with specialized tools such as “brand experience map” and “brand touchpoint design”, to provide for clients the most proficient and optimized solutions of brand management.

 

C&S does not define itself with a certain style. The C&S style is to create different styles for clients.



时代心智  前瞻未来 

Mind of Age Envisions the Future

 


二十五年,我们服务过的领域涵盖房地产、金融、制造、政府机构和高科产业等十多个行业。二〇一七,我们将对品牌需求的理解整合为企业事业、生活方式、艺文创展三大板块,旨在以国际化的视野以及对未来探索的前瞻性,以设计谱写时代的声音。经过三十多年的高速成长,中国的发展进入精细化的品质时代,如何帮助崛起的中国企业管理全球化的品牌战略,如何看待生活方式的变革并从文化视角为品牌重塑价值,如何思考时代的价值主张并通过艺文创展的形式提出社会提案,陈宋将围绕这些课题,不断拓展设计维度与创意机制,保持智慧思考与多元设计,为悦意共生的时代发展贡献心智。

 

陈宋不以行业定义自我,以设计创见时代共鸣,就是陈宋的愿景。

 

For the past 25 years, we have served a dozen of industries from real estate, finance, manufacture to government agencies and high-tech industry. In 2017, we have integrated our understanding of the need of brands into 3 main sectors including enterprising, life-style, and creative & cultural promotion, aiming to voice out for our time with a globalized forward-looking perspective.

 

Rapid development over more than 30 years has brought China to an era that features quality and delicacy. That how to help the rising Chinese enterprises manage their globalized brand strategies, how to understand changes in life styles and re-shape brand value in a cultural fashion, and how to weigh the value proposition of the time and come up with social proposals on creative & cultural promotion has become central topics of C&S. C&S will revolve around these subjects and continue to deepen its design dimension and creative mechanism, sharpen its philosophical thinking and multi-design, and open up its mind to contribute to the joy of our time.

 

C&S does not define itself with industries. The vision of C&S is to create resonance of the time through design.